PAPERBOAT’S PAPER BOAT IDEA EARNED MORE TRAFFIC TO THEM
When did people start to run behind PaperBoat?
PaperBoat
is an Indian brand of traditional juices and started to raise their pillars in
2011 by foursome friends namely, Neeraj Kakkar, Suhas Misra, Neeraj Biyani and
James Nuttall as Hector Beverages in Gurgaon. Gradually, this young and vibrant
brand extended their branches by launching Tzinga in Delhi and moreover in
every place in India. The main motto of PaperBoat is to popularize the Indian
and Homemade juice all over the world and moreover, they connected with the
strong people’s emotions via their popular marketing strategy.
PaperBoat became successful instantly using a pretty easy
digital marketing strategy. They grabbed the attention of thousands and
thousands of people within 90 days. This is a spectacular success for
PaperBoat, which improved them to climb the ladder of success in breakneck
speed.
What kind of digital marketing strategy did
they inculcate? What made them garner a myriad of customers? Is it easy or difficult to exercise in your
company? Do you have an ideal digital marketing strategy
for your company?
If not, read more to know more about the
perfect PaperBoat digital marketing strategy in earning a name and fame.
PAPER BOAT GIVES A GLIMPSE OF YOUR REMINISCENCE
As PaperBoat’s founders are young, their economic status is
not up to the marks as big shots. They could not invest and bid more in the
digital marketing business. Their full-fledged focus on giving the best
product, shut down the half-way to invest more in digital marketing strategy.
Under this scenario, after deep pondering, they halted with an ideal idea to
build and strengthen their brand.
They thought of having a close connect and contact with the
people’s emotions. Are they going to read their mind? No. They made the people
recollect their reminiscence with a paper boat. They used a tricky digital
marketing strategy under the title “Life is still beautiful” to grab the people
heed. They amazed the people with an amazing idea to make a paper boat, click a
picture of it and upload it on social media like Facebook, Instagram and
Twitter and so on. This picture will return a reward of Rs.20 to the welfare of
a child’s education.
This record-breaking idea breaks the records of more than
40,000 clicks in social media within 100 days. By this action, PaperBoat
got huge traffic on social media platforms. They have not planned to bid or
invest a high amount in social media platforms to gain more and more traffic.
Solely, they discovered a way to ventilate people’s emotions.
Do you want to earn a name and fame as
PaperBoat?
Read these points before planning your own digital marketing
strategy.
Try to strengthen your brand by connecting with
people, Try to reduce investing more in brand
awareness, Advertise your brand in a jaunty way, Give importance to seize pickneys attention, Increase your Pay-Per-Click via easy knacks and Conduct a multi-media campaign in order to
capture all social media platforms.
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