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DO YOU FOLLOW OMNICHANNEL MARKETING OR MULTICHANNEL MARKETING? WHICH ONE IS BETTER? Multichannel marketing It is a kind of digital marketing strategy and paves a way to interact with the sellers and buyers. This is also known as cross-channel marketing. The interaction is done in two ways like direct and indirect communication channels, like, websites, e-mails, mobile marketing, retail stores, online advertising, messages, and mail order catalogs etc., This is moreover like a button triggers the customers to buy your product or services. Multichannel marketing induces the customers to interact and response with you. Benefits You can trace and track the customer’s behavior and needs. You can personalize our website and other mediums based on your customer's interests. It gives more prioritization to the mobile site so that you can grab more and more customers towards your website. You can achieve and go beyond your targets. Expecting customers to change th...